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CCM solutions, also known as desktop publishing solutions, offer companies the ability to automate the creation, modification and distribution of documents to convey the image of the company, customise the communication according to the customer and select the most suitable broadcasting channel (mobile, mail, text, Internet, social networks, paper mail).
Perfectly integrated into the workstation and business applications, the new CCM solutions make it possible to address all typologies of editions (batch, transactional and interactive), by easily registering them in the different stages of the customer communication management process.
The challenge for companies is to distribute the right information to their customers (communication), to extend and develop the relationship with customers so that it generates a new intention to purchase (sales growth) and to disseminate information. relevant at the right time via the right channel (adaptation to customer requirements).
In this context, Amexio supports its customers in the modernisation of the back office with the study and integration of a publishing solution and electronic archiving for example. Our expertise has made it possible to automate the processing chain and optimise the communication channel.